In this, the year of our lord Beyonce 2018, I’ve really just stopped giving a crap about music awards shows and music nominations. They mean less than nothing. You could make an argument that the Grammys still mean something, although I would argue that the Grammys as a brand have been devalued over the years, to the point where everyone just acknowledges that the biggest Grammy awards will go to the least worthy artists. This is the issue with the VMAs too: while MTV puts a lot of time and money to hype the VMAs as the best or most fun music awards show, it does feel like… people only care about the performances and not the actual awards.
Now, all that being said, the VMA nominations came out on Monday and the list for the big awards is fascinating because of who was LEFT OFF the list. Yes to Ari Grande and Beyonce and Childish. No major nominations for Taylor Swift. Is that a sign of anything? Or do the VMAs not actually matter from an awards perspective? You can see the full list here. The big nominations:
VIDEO OF THE YEAR
Ariana Grande – “No Tears Left to Cry” – Republic Records
Bruno Mars ft. Cardi B – “Finesse (Remix)” – Atlantic Records
Camila Cabello ft. Young Thug – “Havana” – Syco Music/Epic Records
The Carters – “APES**T” – Roc Nation/Parkwood Entertainment
Childish Gambino – “This Is America” – mcDJ / RCA Records
Drake – “God’s Plan” – YMCMB/Cash Money/Republic Records
ARTIST OF THE YEAR
Ariana Grande – Republic Records
Bruno Mars – Atlantic Records
Camila Cabello – Syco Music/Epic Records
Cardi B – Atlantic Records
Drake – YMCMB/Cash Money/Republic Records
Post Malone – Republic Records
SONG OF THE YEAR
Bruno Mars ft. Cardi B – “Finesse (Remix)” – Atlantic Records
Camila Cabello ft. Young Thug – “Havana” – Syco Music/Epic Records
Drake – “God’s Plan” – YMCMB/Cash Money/Republic Records
Dua Lipa – “New Rules” – Warner Bros. Records
Ed Sheeran – “Perfect” – Atlantic Records
Post Malone ft. 21 Savage – “rockstar” – Republic Records
BEST POP
Ariana Grande – “No Tears Left to Cry” – Republic Records
Camila Cabello ft. Young Thug – “Havana” – Syco Music/Epic Records
Demi Lovato – “Sorry Not Sorry” – Island Records
Ed Sheeran – “Perfect” – Atlantic Records
P!nk – “What About Us” – RCA Records
Shawn Mendes – “In My Blood” – Island Records
What do these nominations say to you? They say to me that MTV really wants Beyonce and Jay-Z to come to the VMAs this year. MTV wants Ariana Grande to perform. They really want Childish Gambino to bring down the house. And they really don’t give a sh-t about Taylor Swift anymore, right? Is the spell broken? Or was Taylor’s Reputation just that bad? I understand why “Look What You Made Me Do” was so snubbed, because that song is a trainwreck. But she had other singles! “…Ready For It” was a dumb video but an okay song. “End Game” seemed tailor-made for the VMAs. Hm. I wonder if she’ll even come out to perform? Probably not.
Also, today is the two-year anniversary of Kim Kardashian dropping the Receipts on Taylor and exposing her as a snake.
LWYMMD not being nominated for video of the year deadass seems like a joke like it was talked about all over from every part of the internet it broke records for its views within the first 24 hours of its release it legit has pop culture relevance did they forget I can’t breathe
— liz misses harry (@iwishyouwoulds) July 16, 2018
Taylor Swift wasn’t nominee for ‘Video Of The Year’ or ‘Artist Of The Year’ but we already knew that. LWYMMD proved that Taylor doesn’t need any VMA to be one of the greatest artists of the decade. STAY PRESSED, MEDIA! #VMAs pic.twitter.com/8rrCaL6OS2
— Taylor Charts (@tswiftchart13) July 16, 2018
Photos courtesy of WENN, Big Machine.
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